Hair serums and oils are a haircare staple. Whether used on wet hair before blow-drying or as finishing products on dry hair, they provide a daily dose of hydration. Moroccanoil is available in two types: Moroccanoil Lite for finer hair and the original formula for normal to dry hair types.
Moroccanoil Treatment is the product that pioneered oil-infused hair care and created the worldwide buzz on argan oil. It is an essential foundation for all hair types that can be used for styling and/or as a shine-boosting finishing touch. The original foundation for hairstyling, Moroccanoil Treatment can be used as a conditioning, styling and finishing tool.
Moroccanoil Pure Argan Oil is 100% pure argan oil, which is known for its nourishing and conditioning properties for the skin, nails and hair.
Let's delve into what makes Moroccanoil a popular choice and address some common concerns.
The Allure of Argan Oil
Moroccanoil Treatment’s groundbreaking, nourishing formula contains argan oil in a perfect balance with other high-performance ingredients to create an instantly absorbable, non-greasy formula that leave hair smooth, conditioned and manageable. The deep roots and small leaves of the argan tree allow it to resist arid winds and water loss, resulting in a nut with a uniquely rich oil profile.
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A multitasking, argan oil-infused hair oil to smooth frizz, detangle, condition, and boost shine by up to 118%. Get the silky, shiny and healthy hair you've always wanted.
First Impressions and Application
The pump dispenses just the right amount of serum, allowing you to work out how much you need for your hair type. Specially designed, the bottle is made from glass that prevents UV rays from breaking down the oil inside, so it won't go off if you keep it out on display. The serum itself has quite a thick consistency, so it's not messy to use and, unlike some similar serums sampled, it doesn't feel too greasy or sticky.
Apply a small amount to clean, towel-dried hair, from mid-length to ends. Blow-dry or let dry naturally.
With any hair product, you want it to smell amazing and there's no disappointment with Moroccanoil. Immediately after running a couple of pumps through the lengths and ends of hair, it instantly feels smoother, looks shinier and has fewer frizzy fly-aways. Hair looks and feels significantly softer, conditioned and much more healthy.
Be careful not to use too much, though, as it can weigh hair down and leave it looking lank if you go overboard or put any too close to the roots.
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Ingredients and the Silicone Debate
Now, to tackle the controversial, silicone debate; to use, or not to use? Silicones appear very high on Moroccanoil's ingredients list, with Argan oil included significantly later on. Because of this, many people consider this treatment to be too expensive for what it is and pointless to use, as it doesn't actually do anything.
Here are the ingredients often listed:
CYCLOMETHICONE, DIMETHICONE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PARFUM/FRAGRANCE, LINUM USITATISSIMUM (LINSEED) SEED EXTRACT, CI 26100 (RED 17), CI 47000 (YELLOW 11).
Disclaimer: Ingredients listed may vary slightly from products received.
Research actually shows that silicones don't do the hair any good when used long-term, but appear to do so initially by coating and smoothing down the hair shaft, leaving it artificially shiny and soft until you wash them out. Now, a lot of people strive to cut them out of their routines entirely, which is fair enough.
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Some users state that the product didn't provide the level of hydration they hoped for, and the conditioner lacked the slip and moisture hair craves. At this price point, there are far better options for dry or curly hair that truly deliver on hydration and nourishment.
Cost-Effectiveness
Whilst this treatment serum may seem expensive at first, after handing over £31.85 for 125ml, you soon realise how economical it is. One bottle lasts for around five months when using a pump or two every day, but of course that will vary, depending on how much you use and how often.
How To: Moroccanoil Treatment
Customer Feedback
Moroccanoil earns largely positive reviews for delivering softer, shinier, frizz-tamed hair-especially via the iconic Treatment Oil, hydrating masks, and Protect & Prevent Spray-though several users report heaviness on fine or thin hair and an overpowering signature scent. Reviews of Moroccanoil also flag concerns about less “clean” ingredients and occasional residue or buildup from certain shampoos, conditioners, and heat protectants, making product selection and application amount crucial.
Here's a summary of what customers are saying:
- Luxurious fragrance signature scent
- Silkening, shine-boosting treatment oil
- Effective frizz-reducing styling cream
- Hydrating, nourishing hair masks
- Heavy, greasy feel on fine hair
- Overpowering, lingering product scent
- Residue, buildup from some formulas
- Questionable, non-clean ingredient lists
4.185% of reviewers would recommend to a friend
Some customers have reported that Moroccan Oil's shampoo and conditioner didn't quite work for them. They didn't give their hair the boost they were hoping for, and they didn't see the results they expected. The oil, too, felt a bit too heavy for their hair type, weighing it down more than they'd like.
Pros and Cons
Here's a quick overview of the pros and cons based on customer feedback and product analysis:
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