Boulos Enterprises is a Nigerian distribution, assembly, and trading company specializing in motorcycles, power bikes, tricycles, and outboard motors. It was established by brothers Anthony and Gabriel Boulos.
The company houses several notable brands such as Aprilia, Moto Guzzi, and Haojue.
The Boulos' history began in Lagos, at a store that sold jewelry and other small articles to the upper-middle class. The jewelry business was managed by their father, George Boulos, a Lebanese goldsmith who emigrated to Nigeria in 1936. George developed good relationships with his clients which proved to benefit the business as it matured.
In the mid-1950s, George's sons, Anthony and Gabriel, expanded the family business by importing Miele, Durkopp, and Göricke motorcycles. The company's profile expanded from there, leading to the incorporation of the company in 1964. By the end of the 1960s the firm had established a factory in Oregun, Lagos, which assembled Suzuki motorcycles from knock-down kits, thus becoming the first company in Nigeria to assemble motorcycles. In 1975, the firm acquired land at the Ogba Industrial estate, beginning the process of manufacturing complete Suzuki motorcycles. The company also developed a distribution strategy which led to the creation of service centers across the country.
Massad Boulos, born in 1971, is a Lebanese-born American businessman who rose to prominence in the Trump family circle. He is the father of Michael Boulos and the father-in-law of Donald Trump's daughter Tiffany. Massad Boulos is married to Sarah Fadoul, the daughter of Lebanese-Nigerian tycoon Zouhair Fadoul.
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Boulos was born to Fares and Marie-Therese in Kfaraakka, Koura, Lebanon. He is the eldest of four siblings, Vivian, Philip and Michel. Like many of Lebanon’s business elite, his wealth is generated outside the Mediterranean state.
Boulos then moved to Nigeria, where tight-knit Lebanese families have owned business empires for over a century.
Massad Boulos worked as the CEO of SCOA Nigeria PLC, a trucking and heavy machinery dealership company and subsidiary of the Fadoul Groupe in Nigeria.
Media outlets initially described SCOA as a "multi-billion dollar conglomerate". A NYT article asserted discrepancies between this description and its documented business background. As reported by the NYT, the company' shares trade for about two Nigerian naira, roughly a tenth of a US cent, a penny stock with a market capitalization worth about $865,000 as of 2024. Boulos's holds a minority share of $1.53 according to the company's latest annual report.
When asked to confirm the multibillion-dollar valuation of his company, he said that describing it as "multibillion dollar" company was accurate, that "it's a big company" and that he referred to the Fadoul Groupe's companies, collectively worth more than $1 billion.
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Following media scrutiny of Boulos' business track record, the Trump-Vance Transition Team and Boulos himself rebuked the accusations, with spokesperson Karoline Leavitt calling the stories "fake news".
During the 2024 US presidential elections, Boulos campaigned for Trump in Muslim and Arab communities with Bishara Bahbah, who founded Arabs for Trump, and Richard Grenell. He sought to portray Trump as supportive of "global peace", according to Bahbah.
In an interview with The Times, he said that "There are 3.5 million Arab Americans, which is a huge number, and they just want their voices to be heard.
Earlier, Trump nominated Steve Witkoff, a Jewish-American real estate developer and golfing friend, as his envoy to the Middle East.
On December 1, 2024, Boulos was appointed by President-elect Trump to serve as Senior Adviser on Arab and Middle Eastern Affairs. His appointment drew scrutiny due to his business dealings in Lebanon and Syria.
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Massad Boulos met with Palestinian Authority President Mahmoud Abbas at the United Nations General Assembly in September 2024. Boulos used the opportunity to discuss the two-state solution and positioned himself as a mediator capable of navigating Lebanon’s complex political landscape.
In November 2024, he met with Lebanon’s economy minister Amin Salam as well as the leader of the Christian Kataeb party, Samy Gemayel, who virulently opposes Hezbollah.
In a December 3, 2024, interview with Le Point, Boulos discussed key regional issues. On Gaza, he emphasized the immediate release of hostages, urging that it be handled separately from broader discussions about Gaza’s future.
Regarding Iran, Boulos affirmed the continuation of Trump’s “maximum pressure” campaign, aimed at blocking Iran’s nuclear ambitions, curbing its missile program, and countering regional proxies.
On the Abraham Accords, Boulos prioritized Saudi-Israeli normalization, with Saudi Arabia seeking a “roadmap” for addressing Palestinian statehood.
Boulos was involved in the 2024 Israel-Lebanon ceasefire agreement. In a meeting with Yossi Dagan, head of the Samaria Regional Council and activist settler, Boulos said that "in Israel, in Lebanon, and throughout the region, we want and hope for peace, and with God's grace, we will achieve it soon”.
His meeting and declarations were criticized by Palestinian advocates as promoting the "normalization" of the Israeli occupation of the West Bank.
He was later confirmed as Senior Advisor for Africa, making him the State Department's most senior official to work in the continent.
In May 2025, it was reported that Boulos has seen his influence wane despite holding formal titles, highlighting the limits of family ties in Trump-world. His unclear responsibilities, exclusion from key discussions, and “freelancing” behavior-such as distributing business cards with inflated titles and bypassing protocol-have frustrated officials. Though appointed a Middle East adviser, the role was widely seen as symbolic, and his continued involvement has caused confusion.
Still, Boulos has achieved some foreign policy successes in Africa, earning praise for his role in a Congo-Rwanda deal.
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Sarah Boulos is a philanthropist, entrepreneur and dance coach who in 2005 founded the Society for the Performing Arts in Nigeria (SPAN) in a small studio in her garage, gradually increasing its profile in Nigerian society. Sarah mentions that SPAN has reached more than 10,000 youth since its inception. More recently, she has been a franchisee of Creative Education International (CrEd) Lagos Island.
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