African clothing and fashion is a diverse topic that provides a look into different African cultures. Since Africa is such a large and diverse continent, traditional clothing differs throughout each country. African clothing articles are unique in its style as it represents symbolism, tribalism and history. Traditional African articles of clothing date back to many hundreds of years ago. Africa is a continent full of different cultures and people and African clothing represents all of these styles.
Throughout the years African clothing has been modernized and changed to fit the latest fashion trends, while still keeping its unique style. Today, African clothing comes in diverse colors, design, materials and styles. They can be used for various functions and occasions or even just for everyday wear. African clothing styles for men have come a long way throughout the ages. The styles are usually designed to correspond to various functions which and occasions. The style and culture of African clothes can be worn and displayed in any place or time and they make a distinctive statement about the man who chooses to wear them.
Fashion will always be the talk of town and it can be easily found in our traditional African wear for men as well as senator styles. By putting particular emphasis on the traditional African clothing for men, we mix casual and trendy to give a new unique look. With every new day, comes a new challenge; and our African traditional wear for men can become handy to get that look. Senator styles for men and other styles should always be an extravagant affair of fun and fashion with our range of traditional wear for men. You can pair up your favorite sneakers with a traditional attire for men and still look sharp. You are already dressed to kill with traditional wear for men because it is all about expressing yourself. Your style of carrying Ghanaian men traditional wear can be a mixture of both fun and thoughtful to give a new perspective of looking at things. Whether you are the star of the evening or one of the audiences, a native Nigerian male traditional attire can turn out to be a blast!
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A large contrast in African fashion is between rural and urban societies. For example, many countries in West Africa have a "distinct regional dress styles that are the products of long-standing textile crafts in weaving, dyeing, and printing", but these traditions are still able to coexist with western styles. In Northeastern Africa, particularly in Egypt, styles of traditional women's clothing have been influenced by Middle Eastern cultures; this can be exemplified by the simply embroidered jelabiya which are similarly worn in Arab states of the Persian Gulf.
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The djellaba (worn in Northwest Africa) shares similar properties with the boubou, the dashiki, and the Senegalese kaftan. In Sahelian Africa, the dashiki, Senegalese kaftan, and the grand boubou made from Bazin material are worn more prominently, though not exclusively (the Bògòlanfini, for instance, is worn in Mali). The dashiki is highly stylized and is rendered with an ornate V-shaped collar. In East Africa, the kanzu is the traditional dress worn by Swahili-speaking men. In Southern Africa, distinctive shirts are worn, like the long dresses they wear.
In the Horn of Africa, the attire varies by country. In Ethiopia, men wear the Ethiopian suit and women wear the habesha kemis. In Somalia, men wear the khamis with a small cap called a koofiyad.
Fashion, connecting closely with one's daily life, also plays a crucial role in the identification of South Africa's culture and people, merely as it does every elsewhere in the world. Clothing can be chosen for convenience, or be used to express style, political beliefs, religious beliefs and perspective in life. One of the earliest vestiges of South African attire was traced back to around 2000 years ago when Middle Paleolithic population descendants, the Khoisan, settled in Cape Peninsula in the south-western extremity of the African continent. These people were divided into two groups: the hunter-gatherers San and the pastoral herders Khoikoi. Without foreign contact, garments and cloth were unavailable for them to import. Instead, these early settlers altered available resources such as game and domestic animals' softened skin, and sometimes, plants and ostrich eggshell for attire making. In addition to these sources, the introduction of metal also gave them more choices for fashion.
The arrival of the Khoisan people were followed shortly after by groups of Bantu peoples, who, through the Bantu expansion, ended up with conflict and occupied the land of the Khoisan people, forcing them into dispersion and absorption into the Bantu-speaking community. The settlement of Bantu-speaking peoples of South Africa resulted in the formation of the Kingdom of Mapungubwe, from 900 to 1300 A.D., that flourished with trades from other foreign regions for gold and ivory in the exchange of clothes, glass bead and Chinese porcelain. Bantu-speaking inhabitants in South Africa also lead to the derivation of modern main groups of people in South Africa, which are the Nguni speaking people, comprising four smaller groups: Zulu, Xhosa, Swazi, Ndebele.
Colonization starting from the mid seventeenth century undoubtedly changed South Africa in all aspects, and fashion together all those changes was influenced heavily by the arrival of new materials from Europe as well as the Eurocentric view about the body and clothing, perceiving that South Africans dressed like necked imposed changes on traditional fashion of these indigenous groups of people. Traditional clothing made with local materials were incorporated with new style and items from Europe. In the early nineteenth century, glass beads and plastic beads from Europe added new materials to the traditional collection of materials that South African indigenous people used to make beadworks.
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Around the late nineteenth century, Isishweshwe fabric was introduced to South Africa through importation from England and Germany. The cloth was made with indigo dye and later, with a synthetic form of indigo dye with a range of colors ranging from blue and red to maroon and brown, associated with decorations from replicated and orderly organized geometric patterns. Isishweshwe slowly blended itself to the fashion world of South African people, appearing on clothing of working-class people, rural women and male soldiers. Though popular, because it was imported from other countries, it was not recognized as unique to African fashion until 1982 when a South African company, Da Gama Textiles, began producing the cloths helping make it be considered a representative fabric of South Africa.
With the influence of colonizers, Western fashion came to rule over South Africa with educated class people preferring Edwardian top coats and hats. Working men also went with Western style that boost the demand for these products. During this era of classifying people by their ethnicities and races, unique dress of each South African indigenous community served to make that community distinct. However, besides that, wearing traditional dress also acted as a way for South African coloured people to express their resistance and displeasure with the government ruled by a minority of white people. Traditional clothes were worn by leaders such as Nelson Mandela, who put on a Xhosa traditional garment, in 1962 in his trial for attempting to overthrow the government. The expression of his identity as a true South African person spoke for the aggression in resistance and asking for one's won control of one's country.
While traditional dresses were worn as part of expressing one's identity, South African fashion in the apartheid period witnessed the continuing growth of influence from European fashion. Pre-apartheid fashion in South Africa depended heavily on European fashion import whereas post-apartheid fashion celebrated one's ethnicity through many South African designers bringing a touch of Africa to European style clothing. One noticeable example is Marianne Fassler who incorporated leopard-print with clothing in European style. After the apartheid period ended in 1994, South African traditional dresses continue to be the way to express pride in one's nation and identity as well as an enormous source of inspiration for famous fashion brands such as Sun Goddess, Stoned Cherrie and Strangelove. Pieces such as head wraps and A-line skirt inspired by Xhosa people from the nineteenth century were brought back on the runway.
South African fashion is a coming together of different style, culture and response to social circumstances. It's a hybrid between African people themselves and foreigners they interacted with. As of 2016, there has been a boom in the development shops, clothing boutiques, hotels, as well as major restaurants in Accra, Ghana. As time passed there has been more recognition for the development of art through the creation of fashion in countries such as Kenya, Morocco, Nigeria, and South Africa.
While there is a global disconnect between the western world and their interpretation of African fashion through the use of tribal patterns, many designers have risen and made an impact on the high-end fashion industry by putting a twist on their traditional African garments. New designers are now trying to expand their entrepreneurial footprint and enlighten the world on the versatility of African fashion. More specifically Johannesburg's development in making an impact on the fashion industry has been more intentional.
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With the help of many designers, Johannesburg has built up a fashion district in the inner city that has made a name for itself globally. While new designers use this location as a stepping stone for their expansion, established fashion houses also play a role in the maturing of the district. Conversion of the established and developing fashion houses has built international respect for South Africa with the fashion industry, making South Africa's Fashion Week a major destination in the worldwide fashion takeover at the beginning of each spring/summer and fall/winter season.
European influence is commonly found in African fashion as well. For example, Ugandan men have started to wear "full length trousers and long-sleeved shirts". On the other hand, women have started to adapt influences from "19th-century Victorian dress". These styles include: "long sleeves and puffed shoulders, a full skirt, and commonly a colorful bow tied around the waist". This style of dress is called a busuti. Another popular trend is to pair a piece of modern western clothing, such as T-shirts with traditional wraps.
Rural communities have also started to incorporate secondhand western clothing into their everyday style. There exist non-profit organizations in all western societies that sell used clothes to for-profit companies in Africa. These European clothes are quite common in some parts of the continent. These used clothing are called Mitumba in some areas and are surrounded by controversy. Before charitable organizations started importing used clothes, cheap cotton clothing from Asia was the biggest import of cotton clothing to Africa. Thereafter, western charitable organizations began to send used clothing to African refugees and the poor.
Countries in sub-Saharan Africa are one of the top destinations for the import of used clothing. Although used clothing was commonly sent for the lower class communities, it is now commonly found within other social classes in Africa. Secondhand clothing is found in everyday apparel for many people, regardless of their class difference. This is because there was always a variety of clothing and it was a good price. However, typically in Muslim regions, such as North Africa, do not partake in this trade due to religious reasons.
Although these clothes are often donated by organizations in belief that people in rural and poor areas will be obtaining them first, the people who live in the cities get the clothing first. Since urban areas are full of fast and changing lifestyles, they are able to adapt to the change in cultures, such as change in tradition dress. These foreign clothes often are drastically different than what people are used to in more rural parts of Africa. People may believe that they are being insulted by being given something that they believe to be old, tattered and dirty.
The second hand clothing industry has left both positive and negative impacts within African society. An impact that one would commonly not think of is the resale of imported western clothing. South Africa, among other nations, has created legislation of imported or donated goods in order to curb the resale of the donated items. Côte d'Ivoire, Nigeria, Kenya and Malawi had to completely ban the importation/donation of second hand clothes in order to try to control the resale.
Another negative impact commonly argued is that the importation of western clothing leaves a negative impact on local clothing producers. However, the opposite side of the argument believes that the high importation creates new jobs for the people living in the port cities. These jobs include the sorting, washing, re-tailoring and transporting of the clothes to the markets. Another impact that could be argued either negatively or positively, is that secondhand clothing has become more common to wear than classic African textiles.
In Zambia, where it is known as salaula, secondhand clothing has basically become a new type of traditional clothing. Zambian cities are full of used clothing markets, which are extremely successful. Since Zambians have been wearing more western clothes, traditional textiles and crafts have seemed to become scarce. While Senegal and Nigeria prefer to "follow long-standing regional style conventions, dressing with pride for purposes of displaying locally produced cloth in "African" styles". It can be argued that Zambia is losing a piece of its culture by wearing only western styles or even that people in Senegal and Nigeria are not open minded enough to try to incorporate western styles into their fashion.
Kangas and kitenges are used in East Africa with T-shirts and are also often worn around the waist in hot weather. Kenyan men wear a long-sleeved dashiki shirt, which goes with matching pants and a kofia (hat). Some men still wear kaftans today as modern styles develop and grow, although today they are mostly worn with a more casual style. Men sometimes wear a white robe called a kanzu. These are usually referred to as African fashion.
Kente is the most popular and the most celebrated of all African clothing styles. The Kente is made from African silk and has vibrant geometric patterns, colours and designs. Every piece of Kente has a specific meaning. The Grand Boubou is a four-piece garment for men that is crafted and tailored specially to represent masculinity. The garment includes pants, a top, a Boubou outer garment, and a Kufi hat. The Ghanaian smock is a plaid shirt that is similar to the dashiki and it is worn by men in Ghana. It is also called a fugu or a batakari. The dashiki is a colorful garment for men that can be used for both informal and formal events. It features a stunning piece of embroidery around the neck area.
Modern African clothing is informal wear or attire that can be used to wear to work or to wear on a daily basis. It is African fashion in the modern era that has been merged with European styles to make it an everyday attire. Modern dashikis, for example, come in various designs and patterns today. Modern African clothing for men includes items like African print skirts, trousers, jumpsuits, playsuits, etc. These African outfits are made using African wax prints or Ankara prints but are presented in a modern, stylish form.
Africans continue to wear special clothing for various African rituals and special events, although today, these outfits have a modern touch to it. African fashion design is very popular, bringing a sense of beauty into today’s fashion industry. While fabrics such as cotton are widely spread all over the world, more refined ones, like silk or velvet, are worn only by a small part of the world population, which makes them extremely popular. Modern clothing colors that are popular include yellow hues, bold burgundies and hints of brown. The style and culture of African clothes, even in the modern era, can be worn and displayed in any place or time and will make a distinctive statement about the man who chooses to wear them. Traditional African clothes have finer details and patch work which makes them unique in nature. It usually has African printed designs that are reflected on a piece of cloth. Not only does the design look classy, but it also gives a traditional look.
There are various styles available, which include articles of clothing that are Kenyan, Nigerian, Ghanaian, Senegalese, Rwandan, Ugandan, Egyptian, Kitenge, Lace, Leso, Gele, Iro, Isiagu, Kanzu, Kalasiris, etc. Each style is a reflection of its region and diversity. The ethnic styles are versatile and an informative way to visually represent what African clothing and culture is about. Today’s top clothing brands for men take traditional African clothing articles and give the clothes a contemporary twist to suit modern clothing, while still keeping the authentic African style. African brands are constantly evolving and expanding to keep up with the latest and famous trends.
Fortunately, if you live in Africa, there are stores worldwide that sell traditional and modern African articles of clothing. A quick search on the internet with your location is all you need. If you are unable to get to a store, online shopping is always available. Visit your local clothing stores that stock traditional African articles of clothing to purchase these unique and elegant pieces for men. Online shopping is also available for quick and convenient access to clothing. There are many African clothing stores such as Kisua, Diyanu and Amazon.
