The African American Golf Expo & Forum (AAGEF) is a national event designed to increase participation and economic impact across the golf industry, particularly among African American and people of color communities. This forum supports and grows interest, careers, and opportunities for African Americans and other communities currently underrepresented in the sport.
The 6th Annual African American Golf EXPO and Forum is pleased to announce that exhibit space reservations are now open for the highly anticipated 2026 EXPO, taking place January 21-24, 2026 at the Orange County Convention Center in Orlando, Florida. The EXPO will be collocated with the prestigious PGA Show.
Whether you are a member of your local golf organization or a seasoned pro, this event has something for everyone. Get ready to network with fellow golf enthusiasts from all backgrounds, check out the latest equipment and apparel, and attend informative forums. Don't miss out on this exciting opportunity to celebrate the rich history and culture of African Americans in the $226B world of golf. Learn about the 1.6 millions jobs and careers in the golf industry. Hear from some of the leading professionals in the industry. Discover the business opportunities for your company. This is the place to be if you want to network and learn.
The African American Golf EXPO and Forum is presented by Golf Digest.
Golf's Total Economic Impact
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"Share Your Story" Video Contest
Jim Beatty, Founder of African American Golf EXPO, on ample economic opportunities
PGA Golf Exhibitions sponsors a “Share Your Story” video contest for AAGEF exhibiting companies. African American Golf Expo & Forum exhibitors are invited to submit a three-minute video sharing their brand story about overcoming challenges to achieve their business goals.
Contest submissions open online Aug. 1 - Sept. 1, 2023.
The winner receives complimentary exhibit space at the 2024 PGA Show in Orlando, Jan. 23-26. The PGA Show is the industry’s largest global business gathering and a catalyst for building the business of the sport among industry stakeholders.
Statements of Support
“I am encouraged and pleased by the continuing support from PGA Golf Exhibitions,” said Jim Beatty, founder of the African American Golf Expo and Forum and publisher of African American Golfer's Digest. “Their involvement has resulted in a number of new African American companies participating in our industry’s largest global business gathering at the past two PGA Shows. Their support and collaboration clearly demonstrate their commitment to diversity in the business of golf."
“We are pleased to continue our support of the African American Golf Expo & Forum,” said PGA Golf Exhibitions Vice President Marc Simon. “PGA Golf Exhibitions is strongly aligned with the goals of increasing inclusion and diversity in the sport and business of golf."
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Event Details and Activities
African American Golf Expo & Forum events are open to new and experienced golfers, industry professionals, manufacturers, suppliers, media members, and golf industry executives.
The four-day event includes a tour of Louisville and a golf clinic on Aug. 19 and the Jim Beatty Invitational Scramble golf on Aug. 20 at Oxmoor Country Club.
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