When you decide to immerse yourself in the world of Moroccan rugs, you'll quickly discover that it's more than just shopping; it's an adventure. Each rug tells a story, reflecting the weaver’s social background, origin, and spiritual beliefs and is a one-of-a-kind work of art woven with skill, patience, and creativity.
The majority you’ll find in shops are made by one of the forty-five distinct Berber tribes in the country, making it an ideal destination for buying Berber rugs in Morocco. Each one has a unique style and every Moroccan Berber rug is handmade on a loom, most often by women in their free time. Rugs can take anywhere from 10 days to 6 months to make depending on size, complexity, and how much time she has. Rugs first and foremost are used in homes or for celebrations.
This guide is an evolving encyclopedia of Moroccan rugs, mats, and carpets. By "Moroccan rugs" we mean items produced within the borders of Morocco as we know it today. They may be made by individual craftswomen, rural cooperatives, or urban workshops.
Seems obvious? Moroccan, Berber, or Amazigh? The Indigenous peoples of North Africa refer to themselves, in their own language, as Imazighen or Amazigh (Amaziɣ ⴰⵎⴰⵣⵉⵖ), meaning “free people”. By contrast, “Berber” is an exonym introduced during Arab expansion to describe the region’s Indigenous communities. We use “Amazigh rug” only when the piece comes from Amazigh groups (for example, Beni Ourain or Beni Mrirt).
Hand-knotting in Morocco is documented as early as the 8th century, well before similar techniques spread widely across the region. The art of rug-making took root in the Atlas Mountains (ⵉⴷⵓⵔⴰⵔ ⵏ ⵓⴰⵟⵍⴰⵙ, Idurar n Waṭlas; Arabic جبال الأطلس, Jibāl Al-Aṭlas), where nomadic and semi-nomadic communities tied to pastoralism settled.
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Among the cultural heritage passed down from generation to generation are ancient symbols and geometric motifs. These reflect daily life and personal histories, as well as universal themes such as fortune, fertility, nature, femininity, and protection from evil influences.
Even today, Moroccan rugs are woven almost exclusively in sheep’s wool. This exceptional wool is naturally soft, lustrous, and typically ivory. It can be dyed with natural or plant-based pigments. In vintage pieces, you can find goat and dromedary wool. Depending on how are they made, carpets can be long-pile or flat-woven. Most Moroccan rugs use hand-knotted and hand-dyed wool or virgin wool from local sheeps. Other natural materials, such as cotton or silk may also be used.
Weavers work on horizontal or vertical looms and follow techniques, traditions, and motifs passed down through generations.
A Moroccan rug is commonly referred to as Berber rug.
No. “Moroccan rug” refers to any rug woven in present-day Morocco. Rugs made within Indigenous Amazigh communities-such as Beni Ourain or Beni Mrirt-are best described as Amazigh. Moroccan is a geographic term for rugs woven in present-day Morocco. Amazigh (Berber) refers to rugs made within Indigenous Amazigh communities.
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Families/styles carry their own names (Beni Ourain, Azilal, Boujaad, Kilim/Hanbel, etc.). When the origin is specifically Amazigh, Amazigh rug is the accurate term.
Handcrafted Moroccan and Amazigh rugs are true expressions of Morocco, and are loved worldwide. Their range of styles slips easily into contemporary or classic settings, from Nordic calm to boho warmth.
Moroccan Rug Styles and Origins
Below is a brief comparison of major Moroccan rug families by region, distinctive features, and best uses.
| Rug Style | Origins | Distinctive Features | Best Uses |
|---|---|---|---|
| Beni Ourain | Atlas Mountains; nomadic and semi-nomadic pastoral communities | Classic Beni Ourain are long-pile pieces in soft, thick, undyed virgin wool (from ivory to creamy white). | Traditionally, they insulated entire floors against the cold. With their minimalist geometry, they work across styles. |
| Kilim/Hanbel | N/A | Light, durable, and versatile, they look great on their own as well as layered over pile rugs. | Their slim profile suits dining rooms for easy chair movement, hallways, and high-traffic areas as they are easy to clean. |
| Beni Mrirt | High Atlas of Morocco | Very similar to Beni Ourain: soft, with elegant and minimal dark geometric patterns on a neutral ground. | N/A |
| Boucherouite | N/A | Old clothes, blanket remnants, fabric scraps cut into strips, wool threads, and other fibres were combined to create new rugs. | Sustainable, colourful and original, these rag rugs bring energy and personality to contemporary interiors. |
| Azilal | Northern Atlas | Very colourful: asymmetrical geometric or abstract patterns are worked in multicolours on grounds that are typically light or white, though brighter bases are also found. | N/A |
| Taznakht | Taznakht village | The colours of the landscape are echoed in the rugs. The region is home to the Siroua sheep, whose long, smooth, shiny fleece yields fine, soft, durable wool. This natural lustre is a hallmark of these textiles. | N/A |
| Akhnif | Taznakht area | Expect very fine, repeated embroidered micro-motifs, small, symmetrical geometric elements set on a monochrome background. | Thanks to their delicate micropattern and restrained palette, Akhnif rugs read as elegant and composed. |
| Hassira | Countryside around Khmisset | The Hassira mats are rugs made from palm-leaf straw woven together with coloured wool threads. | Often used as prayer rugs, Hassira mats also work well in contemporary interiors, Mediterranean and coastal-style homes, covered outdoor areas, or displayed as wall décor. |
| Glaoui | Telouet | Glaoui rugs combine weaving and knotting with chedwi. | Compositions are mostly in natural colours and rich in geometric and floral motifs, as well as stylised animals and other natural forms. |
| Zanafi | Taznakht region of the High Atlas | Expect simple, linear geometric patterns rather than the more elaborate layouts seen on many Hanbel rugs. | The workmanship is complex, especially where the chedwi technique is used. |
From hand-knotted piles (Beni Ourain, Beni Mrirt, Azilal) to flat-weaves (Kilim/Hanbel, Zanafi, Akhnif), mixed-technique (Glaoui), and upcycled forms (Boucherouite, Zindekh).
“Best” depends on use: comfort/warmth (Beni Ourain/Mrirt), practical and low-profile (Kilim/Hanbel, Kharita), statement colour (Azilal, Boujaad), rarities/collectibles (Hassira mats).
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A rug that channels Moroccan visual codes (geometrics, lozenges, diamonds, symbols, natural fibres)-either authentically made in Morocco or a contemporary “Moroccan-style” interpretation.
This guide is not exhaustive. Many other styles are tied to specific places and groups, each with subtle, compelling differences.
How to Choose a Rug for Your Home
For anyone in the market for a handmade Moroccan rug, there are a few things to keep in mind. With so many options available, it can be difficult to know where to start. With a little research and the right tips, you can find the perfect rug for your home.
The handmade Moroccan rugs are famous for their uniqueness and originality. The different types of Moroccan rugs are classified into odd-shaped, straight-shaped, and circular-shaped rugs. The first two types are made of wool and the later one is made of silk.
The weaving technique used to make these types of rugs is also different. Straight-shaped rugs are made by warping the warp threads over and over, so that the final product is a grid pattern. On the other hand, the oud-shaped rugs are made by braiding multiple weaves together. The result of this combined weaving is an organic form of decor. The circular-shaped rugs are made by weaving a circle into the middle of the rug, and then wrapping the rest of the threads around the center.
Moroccan rugs are renowned for their versatility. They can be used in multi-purpose spaces, such as the living room or the kitchen. This is because they are skillfully designed to blend well with a variety of decorations. For example, an oud-shaped rug can be used underfoot in the kitchen, but it can also be used as a tablecloth on the dining table.
Moroccan rugs are known for their unique design and exquisite craftsmanship. These carpets are made using materials such as silk, wool, and jute and can be found in a variety of colors and patterns. The design of the rug is based on an intricate geometric system that uses several hundred different shapes. This pattern makes the rug virtually indestructible; it can be cleaned with water alone.
Choosing the right size Moroccan Rug can be a difficult task. It can be confusing trying to determine which size of rug will be best for your space. Whether you're looking for a traditional Berber rug, a contemporary Tribal rug, or something in between, choosing the right Moroccan Rug can be a daunting task. However, with the help of our top tips, and by taking your specific needs into account, you can choose the perfect rug for your home.
The beauty of a handmade Moroccan Rug is that there are hundreds of different patterns and styles, and each one is unique. So when it comes to buying a rug, the best advice is to choose one with a pattern that you really like. If you're not sure, take a picture of the room where you're going to put the rug and show it to a professional at a later date. The image will be very helpful in portraying your preferences.
I suggest avoiding cheap rugs as they have a very short lifespan. I found out the hard way. In my experience, steer clear of plaid and simple solid-colored rugs. It is much better to spend a little more and get a rug that will look good and last you for years.
To me, a perfectly matchable rug is more than just a piece of decor. There are several ways to tell if a Moroccan rug is made of wool or synthetic materials. An authentic Moroccan rug is a true treasure, but there are specific tips to follow when buying a good one. It isn’t as easy as it sounds. There are many counterfeits on the market given the great demand. While shopping around, there are many things to consider to ensure top quality. You want a durable, beautiful product that will stand the test of time. In fact, the best rugs age quite well.
If you are shopping your rug in Morocco, go prepared. Plan ahead as to the size and style. Learn about metric measures. The dimensions of US versus Moroccan rugs will vary, even if they are the traditional rectangles. Moroccan rugs tend to be more rectangular in fact. It isn’t a bad idea to think about colors. Look up such rugs online to get an idea of the range. There are hundreds to assess. Most styles have particular names. Of course, set a budget in advance so you won’t get carried away. Use a credit card if you must, but there can be a fee. Set a final price or at least a range. Shipping always costs extra. It is common and you won’t want to do it yourself in a foreign country.
Not all rugs are old or “antique” even if it is claimed. Beware of fakes. You won’t always be able to spot one. Antiques are higher in demand and cost more. It takes a lot of experience to tell the difference, so if it matters, learn the ropes. Or just be cautious.
If you are shopping for your rug in Morocco, it is traditional and quite acceptable to bargain in the souk. No one expects you to accept the given price. So try bargaining and get a “deal”. The salesman will work with you as he knows his bottom line. Start by offering as much as two-thirds off the initial price and expect to increase your bid. You will end up somewhere in the middle between the highest and lowest end of the price spectrum.
A tip in bargaining is to look uninterested and willing to walk away. Yes, it is a game so learn to play your part. If you look excited, the salesman has his hook on you. Vendors are smart at observing customers’ “tics”. They will keep you guessing but stay in the higher price realm. If you look nonchalant, he will have to work at his trade. Feel free to leave and return.
If it’s possible, we recommend testing the material of your rug. A fine Moroccan rug is made of wool. It should never be synthetic. Take an edge and hold a lighter up to it. It won’t light up or will go out if it is wool. It’s a great technique when shopping for antique rugs.
Rug quality varies and so does the price. Expect to pay for age, style or pattern, and condition. They are the essential factors that bear on a fair price. It matters where the rug was made and the current trends.
All in all, a small rug can run from 1000-4000 Moroccan dirhams ($100 to $400). However, on average, a rug costs from 3500-9000 Moroccan dirhams ($350 to $900), shipping not included. At the top of the range is a vintage Berber or large rug. They can top 10,000-25,000 dirhams and more. Don’t expect a bargain.
Care is vital for a precious antique Moroccan rug. Spots will come so just dab them with soap and water and let dry. Larger spots may need professional cleaning.
You may have heard of the famous women’s rug co-ops. It is a myth actually. Not all rugs are made by female artisans. If you can identify a rug coming from such a place, you have struck gold. However, in these co-ops, the women are paid a low fee and you are participating in disrespect. Paying more doesn’t help. The extra money doesn’t go to the source. Women get a fixed price and that’s it.
Tips for Buying a Rug in Marrakech
Buying a rug in Marrakech can be a really fun experience, but it also can be overwhelming. Here are some tips to guide you through the process:
- Bargain Hard: Do not, I repeat DO NOT accept the price offered to you in the shop. There are some, but very few, shops that have fixed prices. Bargaining here is part of the game. The salesmen knows you aren’t (well you shouldn’t) accept his first offer. Many people are afraid of going too low. Fear not. You should eventually expect to meet somewhere around 50% of the original price. If you know you are already out of your league at 50% off the original price - move on. There are some shops where bargaining is not on the table. They will be upfront and tell you this to begin with. If you’ve agreed on a price you really shouldn’t back out. When you finally do commit it’s in really bad form to then change your mind and walk away. Wait to agree completely until you are 100% sure. For those people who find bargaining very uncomfortable, remember you’re not going to offend the salesperson, even if they act offended. You don’t have to be rude but also don’t be afraid to make a deal that works for BOTH of you.
- Play it Cool: Love a rug? Don’t let the shopkeeper catch on to it or you’ve lost one of your biggest bargaining chips. Instead, act nonchalant. Even look at more rugs so that you can eventually come back to the one you really want. Also, don’t be afraid to walk away. But, if you appear very interested and just HAVE to have a specific rug the salesperson is not going to be as flexible with pricing.
- Narrow Down Your Choices: Sometimes it can get a little (ok a lot) overwhelming when you start looking at rugs. There are SO many to choose from that after a while they can all start to blend together. Have an idea of colors that you do or do not like. If for example you’ve seen a few orange rugs and hate them, let the vendor know you don’t want to see any more rugs with orange. Start by narrowing down the rugs you do like. The vendor will pull out rug after rug and lay them on the floor. When you’ve reached a point where you’re not sure anymore stop them. Ask to remove the rugs you do not like and set the ones that are “maybe’s” to the side. Keep in mind that the rooms you are viewing the rug in is likely to be a lot bigger than the room the rug will go in at home. Having open conversation and dialogue will not only help you find the rug that you want but will also help the vendor uncover which rug is the right fit.
- Beware of "Antiques": If you walk into a shop and are told a carpet is an antique Moroccan rug don’t automatically trust it, especially if you don’t know the difference. There is a whole industry of “aging” carpets that will be sold as antiques. If you really want to buy an antique you need to be sure to do your research, so you know what you’re getting. Chances are also pretty good you won’t find rugs here that date beyond the 1920’s or 1930’s. Even in the best condition, they’ll have natural fade and the fabric will be frayed. Remember rugs are used for practical, not decorative purposes. If you don’t know what you’re buying and don’t have a lot of experience with antique rugs I would encourage you to be very careful. Like with anything if you don’t know what you’re buying you can’t really judge the value of that item. For your purchase, you might consider something that you simply love vs.
- Test the Material: Authentic Moroccan rugs are made from wool. One way to tell if you’re getting a real wool rug or a synthetic is to hold up a lighter to one of the loose edges. If it doesn’t light or put itself out its made of wool. If it ignites it’s synthetic.
- Take Your Time: I could get lost in rug shops for hours and if you’re not sure what you want you should too. But, don’t ask for prices until you find something that you do like. If you’re in a shop and are having a hard time deciding set aside a variety of items that you do like and start asking prices. If you’re really unsure what rugs will cost go to a fixed-price shop first. There are typically artisan centers in larger cities. For example, the Ensemble Artisanal in Marrakech will have all varieties of artisan goods for a fixed price.
- Be Aware of Supporting Artisans: If I had a quarter for every good-hearted tourist that has bought into this I would have my own rug shop. I get it, you want to help. You want to support the people making these rugs, who most of the time are women. The women are getting a pittance of the sale. You might say “oh it’s ok I’ll pay more because it will make a difference,” no I’m sorry but it likely will not. The women get a fixed price (trust me it’s not much) for their rugs and whether it sells for that price (not likely) or 100x more, they make the same amount.
Price Guide
People ask me this all the time and it’s impossible for me to answer this question. Age, style, design, condition etc. etc. are all variables. A small rug may only cost you 750-1000 dirham. However an average price ranges in the 3500-6000 dirham range. An older vintage Berber rug or larger sized rugs can range from 10,000-25,000 dirham and more.
Before You Shop
- Size Matters: If you’re planning to shop for a rug don’t go empty-handed. You will want to have an idea of the size of the rug you want or need. This is very important. Keep in mind sizes are done in metric and most rugs are not made in the same dimensions as western rugs.
- Know Your Style: You also should have some ideas of colors and designs that you like. A Pinterest search will pull up hundreds of different Moroccan rugs. Familiarize yourself with some of the names of styles you like.
- Set a Budget: Also, have an idea of your budget and what you want to spend. It’s easier to pay for things with cash than a card as there’s often a surcharge for using a credit card. If this is the case make sure to work in the charge to your final price.
- Shipping: Shipping a rug from Morocco is possible and while you can handle this yourself by visiting the post office it can be a frustrating process that takes quite a bit of time. If you can work shipping into the deal with your rug it will be much easier for you.
Where to Buy Rugs in Marrakech
If you’re wondering where to buy rugs in Marrakech, I haven’t visited every rug shop in the city, but I can recommend a fantastic one that takes the pressure and guesswork out of rug shopping. Vintage Moroccan Carpets is the place to go. I met one of the owners during my shopping adventures, and I’m glad I did.
- First, if you want to deal with someone that is honest and straightforward forward you’ll find that. They have ALL kinds of rugs at ALL price points. You can find lovely small rugs starting around $500 or you can find gorgeous vintage rugs that are the real thing and not just made to look vintage (though expect to pay more for older and larger rugs). If you won’t be in Marrakech, they do online orders with guaranteed delivery (they’ll also ship your rug home if you’d rather).
- If you want a wider selection or are looking for something a bit more specific visit Les Nomades de Marrakech next door. It’s one of the largest shops you’ll find in Marrakech and honestly, they really do believe in doing right by their customers.
It’s worth noting that not all rugs are “inexpensive” and that’s just a general rule. Many rugs take months to make and a lot of materials, this really has to be considered when you’re shopping.
Do not listen to anyone on the street that tells you they are closed (this goes for just about any shop or attraction in Marrakech) or not open, or anything of the like.
Feel free to visit either or both of these shops on your own or with a guide. The shop address of Vintage Carpets is 29 Zaouiat Lahdar Kaat, Benahid 40030 Marrakech - it’s very close to the Ben Youssef Mosque. The door to the shop is fire engine red so you can’t miss it! Hours are 10-18 daily. You can just turn up or you can schedule a time to visit (call at +05 24 38 18 45 in Morocco). It may appear that it is closed (the door is closed) just knock or ring the bell. There is currently renovation going on in this area and the shop may be closed from time to time to accommodate this. If so, you can visit Les Nomades, their sister shop who also hold stock.
Little Moroccan Things is one of the very few rug shops that are founded by a woman of Moroccan origins who works directly with cooperatives and makes sure they are paid competitive wages.
Other Places to Buy Rugs in Morocco
- Fez: Fez is known for its traditional craftsmanship, and you can find high-quality rugs in the ancient medina’s souks.
- Rabat: While not as touristy as Marrakech or Fez, Rabat still offers opportunities to buy rugs.
- Essaouira: This coastal city has a relaxed vibe and a burgeoning arts scene.
- Tangier: Tangier’s medina hosts several shops selling Moroccan rugs, including Berber styles.
- Atlas Mountains: For a more immersive experience, consider visiting rural areas in the Atlas Mountains, where Berber communities produce rugs using traditional methods.
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