If football and fashion have anything in common, it’s the creativity that makes each field endlessly fascinating. The latest of such ingenuity has been delivered by PUMA.
The brand has refreshed its ftblCulture range with the addition of new capsules specifically for their African national teams ahead of AFCON 2024. However, this is the first time something of this nature is being bounced off for African national teams on a wide scale.
PUMA ftblCulture Collection for African National Teams
Ghana: Inspired by Kente Cloth
The Ghana capsule is inspired by Kente, a national cloth made of handwoven strips of silk and cotton with significant cultural importance. The kente cloth comes in various shapes, forms, and colors and each distinct design has its own name and meaning.
The exact kente patterns PUMA used for the Ghana fbtlCulture range are called “Sika Futuro’’ and ‘’Wofro dua pa a na ya pia wo.” “Sika Futuro” means “gold dust,” and Ghana, a country known for its gold deposits since time immemorial, previously used gold dust as a medium of exchange.
Read also: Fusion of Culture and Football Pride
Cote d'Ivoire: A Nod to Les Elephants
The Ivorian capsule is first and foremost inspired by the country’s national orange color, which is paired with an elephant tusk motif as a nod to the club’s nickname, Les Elephants.
Senegal: The Terenga Lions Roar
Like Cote d’Ivoire, Senegal’s version of the fbtlCulture collection is a play on the national team’s nickname, the Terenga Lions. The pattern on each item features an unmistakable silhouette of a lion’s teeth mid-growl, which is overlaid on the national team’s home green color.
Football Kits Sponsors 2024 - 2025.
Morocco: A Tribute to the Atlas Lions
After a fine showing at last year’s FIFA World Cup in Qatar, PUMA perfectly executes another excellent design for the Atlas Lions of Morocco, also forming the shape of a lion while paying tribute to the country’s signature zellige art.
Egypt: Echoes of the Pharaohs
The Egyptian collection completes the five streetwear capsules. The Pharaohs get a line inspired by the hieroglyphics of Ancient Egypt. The kit is also made in the traditional red color of the Egyptian national team, where the hieroglyphics motif is spread vertically all over.
AFCON 2024: A Showcase of African Football and Fashion
Read also: National Team Jersey Evolution
Overview of PUMA ftblCulture Designs for AFCON 2024
| Country | Inspiration | Key Elements |
|---|---|---|
| Ghana | Kente Cloth | "Sika Futuro" (gold dust) pattern |
| Cote d'Ivoire | National Orange Color, Les Elephants | Elephant tusk motif |
| Senegal | Terenga Lions | Lion's teeth silhouette on green |
| Morocco | Atlas Lions, Zellige Art | Lion shape, zellige art tribute |
| Egypt | Ancient Egypt, The Pharaohs | Hieroglyphics motif on red |
Read also: Ghana Jacket: A Puma Icon
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