The History of Diamond Bank Plc: From Innovation to Merger

Diamond Bank Plc, a name once synonymous with innovation in the Nigerian banking sector, has a rich and transformative history. From its founding to its eventual merger with Access Bank, Diamond Bank left an indelible mark on the financial landscape of Nigeria.

The Founding and Early Years

Pascal Dozie, who died on April 8 at the age of 85, lived a remarkable life in the brightness of innovation and the shadow of war. He could see the future and, with the founding of Diamond Bank, changed Nigerian banking forever. Two ideas were the pillars of his fortune. The first was born on a day when Dozie travelled to Lagos on the rough and dusty road leading from the villages where he grew up in Eastern Nigeria. He saw thousands of traders looking over their shoulders with bundles of cash on the way to buy their wares in Lagos; they took a huge risk among the many thieves and robbers.

Dozie wondered whether money could be sent a safer way and he began looking into bringing electronic transfers to Nigeria. The result was the establishment of Diamond Bank, in 1991.

It all began in a tiny third floor office in Victoria Island in Lagos, with 20 staff and a mere $5m in cash. Diamond Bank shook off early scepticism to eventually serve 16 million customers.

Now a household name, it may have changed Nigerian banking permanently, but it wasn’t easy to get if off the ground. In the conservative Nigerian market, most businesses saw any bank less than three years old as a mere fly-by-night. The tiny bank staff who set up the bank spent most of their day trying to persuade businesses to deposit their money.

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Innovation and Growth

Upon its establishment, it introduced radical innovation into the Nigerian banking sector. In 1992, through its Diamond Integrated Banking System (DIBS), it eliminated the prevalence of cash transactions and allow customers to operate their account from any branch of the bank. The system was a major relief to customers, especially traders who hitherto had to carry lots of cash around to buy their wares only to be robbed on their way. Gradually, the bank became a highly recognisable bank in Nigeria with a view that in no distance future it will become one of the biggest in the country.

Diamond Bank earlier declared an impressive half-year results, showing 71 per cent increase in profit before taxation to N7.3 billion for the period ended October 31, 2007, from N4.2 billion recorded in the corresponding period of 2006. The remarkable performance of the Bank was as a result of the growth in business activities following the successful implementation of the Banks business strategy post-consolidation. In recent times, the Bank has introduced some innovative products and significantly enhanced its business model, gaining substantial mileage in the retail segment of the market. It has also strengthened its presence in the middle market where it has traditionally done very well.

The Bank has introduced cutting edge products in its resolve to provide creative solutions to customers business problems. Some of the value-adding products introduced recently include Diamond Reach, a nonresident account designed to offer Nigerians resident abroad the opportunity of maintaining account in their home country Nigeria. The Bank also introduced a novel product called Diamond Business press Account. This is a specialized current account designed to support the growth of Micro, Small and Medium Enterprises (MSMEs) with attractive features like free transaction cost and easy access to credit facilities.

In response to the need to facilitate effective payment for trade transactions between countries in the West African region, the Bank launched Diamond NGN/CFA Easy Trade. The product is meant to facilitate payment for goods/services by the Banks customers and non-account holders involved in intra-regional cross border trade between Nigeria and the Francophone West African countries, especially Benin Republic. The Bank also raised the bar in the international trade operations in Nigeria with the introduction of a document and transaction monitoring service tagged Diamond Trade Tracker. This is a web-based service designed to provide corporate customers access to on-line, real-time information on their international trade transactions at no extra cost. The recent investments in promising financial services sub-sectors, i.e., insurance, mortgage and pension funds, will improve the growth, earning mix and profitability of the Banks business over time. Conscious of the fact that these businesses are outside its core competence areas, the Bank is working with very competent and experienced firms to speedily position the subsidiaries for market penetration.

Listing on the London Stock Exchange

Diamond Bank Plc made history yesterday across the shores of the land as it became the first West African Bank to be listed on the Professional Securities Market (PSM) of the London Stock Exchange (LSE).

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The peak of the epoch-making event, according to a statement from the bank, was the ringing of the bell by the Group Managing Director of Diamond Bank, Mr. Emeka Onwuka, signaling the starting of trading on the floor of the London Stock Exchange. The event was witnessed by captains of industries, top government dignitaries including the chairman of Diamond Bank, HRM Igwe Alfred Nnaemeka Achebe; Mr. Pascal Dozie, Founder, Diamond Bank; and Director General of the Nigerian Stock Exchange Prof Ndi Okereke-Onyiuke.

Also among the dignitaries were the Director General of the Nigeria Security and Exchange Commission, Mr. Al Faki; and Mr. Chuka Eseka, MD Vetiva Capital Management Limited, who was the Financial Adviser/Domestic co-coordinator for the offer and a host of others.

Commenting on the admission to the LSE, Diamond Bank CEO said the listing is an important step in the evolution of the Banks strategy and is aimed at raising stronger capital base, attracting new shareholders, raising its international profile, enhancing the leadership position of Diamond Bank in the middle market and developing the Bank into a reputable financial conglomerate

Head of Primary Market, London Stock Exchange, Tracy Pierce, also stated: I am personally delighted to welcome Diamond Bank to the London Stock Exchange. This is the second Nigerian company to be listed in the London Stock Exchange and the first Nigerian company to be listed on our Professional Securities Market, and we hope that many more companies from Nigeria will follow."

In the same vein, Okereke-Onyiuke did not hide her emotions. She said: "This is a major fulfilment for me as Diamond Bank has placed Nigeria in the world map, especially the world financial system, by being listed not just in the London Stock Exchange but the first African company/bank to be listed in the Professional Securities Market of the London Stock Exchange. This is because the Professional Securities Market is the cream of the London Stock Exchange, and you must pass through a rigorous process before being listed in this market. I do hope that many more Nigerian companies will come and be listed in this market."

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The offer enabled Diamond to raise US$500million through 37.6 million newly issued GDRs, each representing 100 ordinary Diamond shares. The settlement price per GDR has been set at $13.30 and will be traded on PSM.

The offer proceed will enable Diamond to expand its footprint through traditional and electronic channels in order to seize the growing Nigerian retail market, enter new business segments like Mortgages, Insurance, Investment Banking and also strengthen its Francophone West Africa expansion.

Diamond Banks market capitalization post-offering is now N263.2billion (US$2.3 billion as at January 02, 2008), while its shareholders fund is in excess of N100billion. Morgan Stanley is the Global Coordinator and Sole Book-runner for the offering.

Strategic Relationships and Expansion

The Bank had its first major foreign equity capital injection in April 2007 when an international consortium led by Actis Capital LLP, as strategic investor, injected $134 million into the Bank. The investment gave Actis a 19.1 per cent stake in the Bank. Actis is a leading private equity investor in emerging markets, having significant investments across Africa, China, India, Southeast Asia and Latin America. Actis approach to investment is long-term and partner oriented.

Diamond Bank has strategic relationships with international financial institutions and export credit guarantee agencies, thereby strengthening the Banks structured trade/project finance capacity and enhancing its contribution to the development of the economy. Such relationships include on-lending/trade facility arrangements with International Finance Corporation (IFC), European Investment Bank (EIB), Africa Export & Import Bank (AFRIEXIMBANK), US Export & Import Bank (USEXIMBANK), FMO and DEG.

The Group operates a leading Nigerian bank offering a wide range of financial services and products throughout Nigeria. Historically, the Group has focused on banking small and medium sized companies in Nigeria, with a particular strength in trade finance. In order to meet customer's needs, the Group has maintained a geographical presence throughout Nigeria. In 2001, the Bank obtained a universal banking license from the CBN and in recent years, the Group began to expand its products and services (including insurance and mortgage products), as well as its customer base.

Established in 1991, Diamond remains one of the strongest in Nigeria and its core strengths lies in its unique SME business model and its solid brand associated with integrity, professionalism and good corporate governance. The Bank considers itself to be a true in Nigeria, offering financial services across the entire client spectrum, through over 139 business locations in Nigeria with absolute commitment to quality. The Bank believes that it is well-placed to leverage its historical experience in the middle market to access the developing Nigerian retail market and expand into the existing market for large corporate clients.

Members of the Group include one offshore banking subsidiary - Diamond Benin, which operates seven branches in the Republic of Benin and five non-bank financial institutions (NBFIs). The NBFIs are Diamond Securities Limited, which provides brokerage, asset management and registrar services; Diamond Pension Fund Custodian Limited - one of the four institutions licensed in Nigeria to provide custodian services under the new laws following pension reform in Nigeria in 2004; ADIC Insurance Limited and ADIC Life Assurance Limited, which provide life and non-life insurance services in Nigeria; and Diamond Mortgages Limited - a licensed mortgage company.

The rise and fall of diamond bank

Leadership and Performance

Until its takeover in 2019, the bank, which was established in 1991 by Pascal Dozie, had had four CEOs. The first being the founder and Patriarch of the Dozie dynasty and the latest being the heir apparent of the Dozie Dynasty. Pascal Dozie (the founder) served as CEO from 1991-2006 when he retired, Emeka Onwuka succeeded him and served from 2006-2011. Emeka led the bank to a mandatory industry-wide recapitalisation. He got the Company listed on the Nigerian stock exchange and expanded its operation to other countries in West Africa Sub-region. The third CEO was Alex Otti, who served from 2011 to 2014. He is credited to have radically transformed the bank, the Chairman of the bank at that time, Igwe Achebe, described Alex Otti’s tenure as the “the brightest years of Diamond Bank’s 24 year-history”. However, his tenure came to an abrupt end as he left the bank for politics and contest in the Gubernatorial election of Abia State, South-East, Nigeria. The last and the final CEO of Diamond bank was Uzoma Dozie.

A look into the tenure of the various CEOs revealed the following; Pascal Dozie was the founder of the bank and the longest-serving CEO. He nurtured the bank into national prominence. At the expiration of his tenure, Pascal Dozie had built a solid bank, and despite the debts, the bank still had an NGN5.445 billion Profit After Tax (PAT). During Emeka Onwuka tenure, the bank performance in terms of profitability was a follow N3.97 billion in 2006; N7.09 billion in 2007; N12.8 billion in 2008; and N1.33 billion in 2009. In 2010 and 2011 it recorded N11.2 billion and N13.9 billion losses respectively. When the third CEO (Alex Otti) took over, the losses were reversed, and the bank recorded a significant turnaround, PAT was as follows N22.1billion in 2012, N32.5 billion in 2013; and N28.4 billion in 2014. Within the space of three years, its asset grew by 209% (from N564.9 billion to N1.18 trillion) in 2014. The Bank deposit grew from N565 billion in 2011 to NGN2Trillion in 2014. It was also ranked as the number three most customer-centric bank in Nigeria in KPMG customer satisfaction rating. The fourth and the last CEO of the bank was Uzoma Dozie, under his watch, the bank’s performance nose-dived. PAT fell from NGN28.4billion to N5.7 billion in 2015, then N3.5 billion in 2016 and a loss of N9.01 billion in 2017. By 2018, the CEO without the knowledge of the board began a merger/acquisition talks with Access bank thereby foreclosing the possibility of recovery.

CEO Years of Service Key Achievements
Pascal Dozie 1991-2006 Founded the bank, nurtured it to national prominence
Emeka Onwuka 2006-2011 Led industry-wide recapitalization, listed on Nigerian Stock Exchange
Alex Otti 2011-2014 Radically transformed the bank, reversed losses
Uzoma Dozie 2014-2018 Oversaw merger/acquisition talks with Access Bank

Merger with Access Bank

In 2019, a $235m merger was brokered with Access Bank to create the biggest bank in Africa, with 29 million customers. The deal led to the exit of his son Uzoma Dozie as CEO - he now heads Sparkle, a digital banking venture.

Access Bank and Diamond Bank merged on 1 April 2019. In conclusion of its merger with Diamond Bank, Access Bank unveiled its new logo, signalling the commencement of a new enlarged banking entity.

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