Detroit's media landscape is experiencing a dynamic shift with the emergence of the Woodward Sports Network. What began as a simple podcast idea has rapidly evolved into a comprehensive network, largely thanks to a strategic partnership with Chad Johnson of Lady Jane’s, a well-known men’s salon chain.
Based in Birmingham, MI, The Woodward Sports Network has swiftly become a prominent multimedia platform for sports enthusiasts. Launched in 2020, the network boasts a lineup of four daily live shows and various network programs, establishing itself as a highly active sports outlet in the digital and social sphere.
Featuring premier local talents like Braylon Edwards, Ryan Ermanni, Darren McCarty, Adham Beydoun, Neal Ruhl, Terry Foster, and Jeff Iafrate, Woodward Sports has solidified its position as a leading voice in Detroit sports coverage.
You can access live content and shows on WoodwardSports.com, through the Woodward Sports mobile app, and now also on FOX2Detroit.com and the FOX 2 mobile app.
The "Morning Wood" Show and Media Innovation
Woodward Sports currently features a vibrant three-person morning show, aptly named “Morning Wood,” which broadcasts digitally every day from 8-10am. The show is hosted by Stick, along with Joey Namou and Krissy T.
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Stick and Joey were able to leverage some of their relationships that started at the radio station - and turn them into station vehicles, paid sponsors, and more. They hope to bring dynamic personalities back to Detroit.
The network also addresses the outdated model of music radio stations, which often have room to cultivate only one personality, with the rest of the airstaff being a jukebox.
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Strategic Partnership with FOX 2 Detroit
Detroit’s newest media entity may only be a few months old, but sports teams and other media outlets alike are taking notice. Demonstrating its growing influence, Woodward Sports Network has formed a significant partnership with FOX 2 Detroit.
FOX 2 will start airing weekly broadcast segments during Sunday morning’s Lions GameDay LIVE featuring Woodward Sports Network and its premiere talent lineup. This new segment will offer in-depth insight leading into game time that will excite viewers and fans with a fresh and innovative approach.
FOX 2 will also start streaming Woodward Sports Network’s #1 show, Ermanni and Edwards, LIVE Monday through Friday from 2pm to 4pm on FOX2Detroit.com and the FOX 2 mobile app.
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The innovative partnership will also include guest appearances by many of Woodward Sports Networks' premiere talent on FOX 2’s Sports segments throughout weekly programming and appearances on FOX 2 Sports Works. In addition, social media posts and clips from Woodward Sports will be featured on FOX 2’s platforms.
Executive Perspectives on the Partnership
Greg Easterly, SVP, General Manager, FOX 2 Detroit said, "Streaming media is a space we’re excited about and Woodward Sports Network will surely be a great partner. Putting Ermanni & Edwards on our FOX 2 programming stream is a no-brainer and will be a compelling addition to our afternoon lineup."
Dan Miller, FOX 2 expanded, "We’re always excited to bring in voices from around the sports landscape in Detroit and it’s awesome to be able to partner with Woodward Sports and their talented crew."
CEO of Woodward Sports Chad Johnson added, "I have had the pleasure of working with the FOX 2 team for more than a decade with my company Lady Jane’s Haircuts For Men. They represent the utmost professionalism and their product sets the bar for all TV Networks. When it came to picking a TV partner, there was no question it would be Greg Easterly, Sheila Bruce, Dan Miller, and their team of superstars!"
Ryan Ermanni who calls both FOX 2 and Woodward Sports Network home summed it up appropriately. "I have worked with FOX 2 for 19 happy years and they are my family. Chad Johnson and the team he has assembled has allowed me to express my passion for sports. The thought of combining these two amazing networks is my dream coming true.
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