The Origin of the "Chad" Meme: From Wartime Doodle to Internet Icon

The "Chad" meme, a prevalent figure in internet culture, has a surprisingly rich history rooted in wartime graffiti and social commentary. Often depicted as a muscular, confident, and successful man, the "Chad" character has evolved through various forms, each reflecting different aspects of society and culture. Let's delve into the origins of this iconic meme and trace its journey through time.

The figure was initially known in the United Kingdom as "Mr Chad" and would appear with the slogan "Wot, no sugar" or a similar phrase bemoaning shortages and rationing. "Mr Chad" or just "Chad" was the version that became popular in the United Kingdom. He often appeared with a single curling hair that resembled a question mark and with crosses in his eyes.

The phrase "Wot, no __?" pre-dates "Chad" and was widely used separately from the doodle. Chad was used by the RAF and civilians; he was known in the army as Private Snoops, and in the navy he was called The Watcher.

Chad might have first been drawn by British cartoonist George Edward Chatterton in 1938. A spokesman for the Royal Air Force Museum London suggested in 1977 that Chad was probably an adaptation of the Greek letter omega, used as the symbol for electrical resistance; his creator was probably an electrician in a ground crew. Life suggested that Chad originated with REME, and noted that a symbol for alternating current resembles Chad (a sine wave through a straight line), that the plus and minus signs in his eyes represent polarity, and that his fingers are symbols of electrical resistors.

The character is usually drawn in Australia with pluses and minuses as eyes and the nose and eyes resemble a distorted sine wave. The Guardian suggested in 2000 that "Mr. Chad" was based on a diagram representing an electrical circuit. One correspondent said that a man named Dickie Lyle was at RAF Yatesbury in 1941, and he drew a version of the diagram as a face when the instructor had left the room and wrote "Wot, no leave?" beneath it. This idea was repeated in a submission to the BBC in 2005 which included a story of a 1941 radar lecturer in Gainsborough, Lincolnshire, who drew the circuit diagram with the words "WOT! No electrons?"

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The RAF Cranwell Apprentices Association says that the image came from a diagram of how to approximate a square wave using sine waves, also at RAF Yatesbury and with an instructor named Chadwick.

It is unclear how Chad gained widespread popularity or became conflated with Kilroy. It was, however, widely in use by the late part of the war and in the immediate post-war years, with slogans ranging from the simple "What, no bread?" or "Wot, no char?" to the plaintive; one sighting was on the side of a British 1st Airborne Division glider in Operation Market Garden with the complaint "Wot, no engines?"

The Los Angeles Times reported in 1946 that Chad was "the No. 1 doodle", noting his appearance on a wall in the Houses of Parliament after the 1945 Labour election victory, with "Wot, no Tories?" Trains in Austria in 1946 featured Mr.

As rationing became less common, so did the joke. Writing about the Kilroy phenomenon in 1946, The Milwaukee Journal describes the doodle as the European counterpart to "Kilroy was here", under the name Smoe. It also says that Smoe was called Clem in the African theater.

It noted that next to "Kilroy was here" was often added "And so was Smoe". While Kilroy enjoyed a resurgence of interest after the war due to radio shows and comic writers, the name Smoe had already disappeared by the end of 1946. A B-24 airman writing in 1998 also noted the distinction between the character of Smoe and Kilroy (who he says was never pictured), and suggested that Smoe stood for "Sad men of Europe". Correspondents to Life magazine in 1962 also insisted that Clem, Mr. Chad or Luke the Spook was the name of the figure, and that Kilroy was unpictured.

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Similar drawings appear in many countries. In Poland, Kilroy is replaced with "Józef Tkaczuk" or "M.

The Connection to "Kilroy Was Here"

The character of Chad may have been derived from a British cartoonist in 1938, possibly pre-dating "Kilroy was here". The phrase may have originated through United States servicemen who would draw the picture and the text "Kilroy was here" on the walls and other places where they were stationed, encamped, or visited. According to one story, German intelligence found the phrase on captured American equipment. This led Adolf Hitler to believe that Kilroy could be the name or codename of a high-level Allied spy.

At the time of the Potsdam Conference in 1945, it was rumored that Stalin found "Kilroy was here" written in the VIP bathroom, prompting him to ask his aides who Kilroy was. War photographer Robert Capa noted a use of the phrase at Bastogne during the Battle of the Bulge in December 1944: "On the black, charred walls of an abandoned barn, scrawled in white chalk, was the legend of Gen.

One theory identifies James J. Kilroy (1902-1962), an American shipyard inspector, as the man behind the signature. James Kilroy had served on the Boston City Council and represented the Roxbury district in the Massachusetts Legislature during the 1930s. He worked at the Fore River Shipyard in Quincy during the war checking the work of riveters paid by how many rivets they installed.

Usually, inspectors made a small chalk mark which riveters used to erase, so that they would be paid double for their work. More than 40 candidates claimed to have originated the phrase and cartoon in response to a 1946 contest conducted by the American Transit Association to establish the origin of the phenomenon. James Kilroy was credited after his claim was verified by shipyard officials and the riveters whose work he inspected.

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The Lowell Sun reported in November 1945 that Sgt. Francis J. Kilroy Jr. from Everett, Massachusetts, wrote "Kilroy will be here next week" on a barracks bulletin board at a Boca Raton, Florida, airbase while ill with flu, and the phrase was picked up by other airmen and quickly spread abroad. The Associated Press similarly reported Sgt. Kilroy's account of being hospitalized early in World War II, and his friend Sgt. James Maloney wrote the phrase on a bulletin board. Maloney continued to write the shortened phrase when he was shipped out a month later, according to the AP account, and other airmen soon picked it up.

The Evolution of "Chad" in Modern Memes

In Chicago, Illinois during the 1990s, "Chad" became a derogatory slang term for young, successful white men in their 20s and early 30s. On June 1, 2006, Urban Dictionary user Mav Himself submitted an entry for "Chad," defining him as a guy who "goes to the bar to pick up chicks." On August 9, 2013, Urban Dictionary user Dr.

On August 10, 2013, the Chad Thunderc*** Tumblr blog was launched. On March 23, Redditor invicticide submitted a post questioning how Chad became "the default name for alpha douchebros" to the r/ForeverAlone subreddit, to which Redditor ian_n cited the /r9k/ board on 4chan as the origin of the meme. On May 21, Redditor JayEster submitted a post to the /r/justneckbeardthings subreddit questioning what the female counterpart to Chad Thunderc*** was, to which Redditor Thepaladinofchaos replied "Stacy thunderc***.

Virgin vs. Chad, also known as Virgin Walk, refers to a series of illustrations comparing various "virgin" men with low self-confidence to their Chad Thunderc*ck counterparts. Soyjaks vs. Chads, also knowns as Other Anime Spoiler and Other Game Leaks, refers to a Yes Chad-type format in which various subjects are compared via conversations between Soyjaks and between two Chads.

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The "Virgin vs. Chad" meme is a comparison between two subjects. One, the “Chad,” is represented by an image of a muscular, flamboyantly posed figure with a bulging crotch. He is presented as the epitome of everything that is desirable or admirable: confident, unbothered, secure in himself. The other, the “Virgin,” is portrayed as a a hunched figure walking with downcast eyes. He represents the opposite of the “Chad”: undesirable, inferior, ashamed of his inability to be what the “Chad” embodies.

A later evolution of the “Virgin vs. Chad” meme is the “Soy vs. Chad” comparison. In this form, a figure drawn amateurishly in black and white, known as a “Soyjack,” is shown face to face with a figure, usually in profile and portrayed in a more polished style with a calm expression, known as a “Yes Chad.” This “Chad” differs visually from the “Chad” in the “Virgin vs. Chad” memes but corresponds to it conceptually because it articulates a point of view that is at least implicitly praised or accepted. By contrast, the “Soy,” who often grimaces or weeps, articulates a point of view that the meme as a whole mocks or dismisses.

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