Apple Music is a streaming service that allows you to listen to over 100 million songs, always ad-free. It offers various features, including the ability to download your favorite tracks and play them offline, lyrics in real time, listening across all your devices, new music personalized just for you, and curated playlists from Apple's editors. Your iTunes library remains intact and accessible within the app. Apple Music is readily available on your iPhone, iPad, Apple Watch, Apple TV 4K, Mac, and HomePod speakers, and you can also listen via CarPlay or online at music.apple.com.
Subscription Plans and Pricing
The cost of Apple Music depends on the subscription plan you choose:
- Individual Plan: $6.49 per month.
- Family Plan: $9.99 per month, allowing you to share your account with up to six family members, each with a personal account.
- Student Plan: $3.49 per month. Students get the same Apple Music features and benefits as individual members. Once your student status with your college or university is verified, you get student membership pricing for up to four years, as long as you remain a student.
The Apple Music Individual Plan and the Apple Music Family Plan are also included in Apple One, which bundles up to three other Apple services into a single monthly subscription.
New subscribers can get three months of Apple Music free with an eligible audio device. Make sure your iPhone or iPad is running the latest version of iOS or iPadOS. Then you can activate your Apple Music trial after you pair your audio device to your iPhone or iPad.
Sound Quality and Features
Apple Music offers the highest sound quality with immersive Spatial Audio and lossless audio.
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Apple Music subscribers using the latest version of Apple Music on iPhone, iPad, Mac, or Apple TV 4K can listen to thousands of Dolby Atmos music tracks using any headphones. When you listen with compatible Apple or Beats headphones or most Bluetooth headphones, Dolby Atmos music plays back automatically when available for a song. For other headphones, go to Settings > Music > Audio and set Dolby Atmos to Always On. You can also hear Dolby Atmos music using the built‑in speakers on a compatible iPhone, iPad, MacBook Pro, MacBook Air, or iMac, or by connecting your Apple TV 4K to one of the following: HomePod speakers set up as the default speakers, a Dolby Atmos-compatible sound bar, a Dolby Atmos-enabled AV receiver, or a television that supports Dolby Atmos audio.
With a Siri-enabled device and any Apple Music plan, you can enjoy all the features of Apple Music and Siri.
Apple Music Classical
Apple Music Classical is a companion app for Apple Music subscribers. Included with Apple Music plans for Individual, Family, and Student subscribers as well as Apple One, at no additional cost, Apple Music Classical is a dedicated classical music service designed by and for all types of classical music listeners. Classical music experts will delight in the largest collection of its kind, excellent search capability, and the high-quality audio that classical music deserves.
Classical music is different from contemporary genres. Works have multiple movements and tracks; famous pieces have hundreds of recordings with different orchestras, conductors, and soloists. Apple Music Classical is tailored to the needs of classical music lovers - with a unique approach to search, browse, library, and recommendation features.
You can download the Apple Music Classical app from the App Store or Google Play. Apple Music Classical is included with all Apple Music plans at no extra charge - there’s no separate subscription.
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Apple Music Classical has a shared library with Apple Music, which means that the classical tracks, albums, and playlists added in either app are instantly available in the other. Both apps offer the largest classical catalog in the world.
Apple Music Classical is classical only, but it does include lots of film and other crossover genres with classical music.
Apple Music in the Nigerian Market
Apple Music’s push into Nigeria and Africa has been an intentional part of its international growth. Last year, it expanded its offerings from 12 African countries to 37. It’s about serving up a hyper-local editorial experience for subscribers on the continent.
In Nigeria, streams grew 119 per cent year over year, and subscribers doubled. Apple Music is becoming a continental rival of Boomplay.
In a move to bolster user experience on the platform, Apple Music introduced a new “audio wellness” collection of songs called Sound Therapy in March. According to the company, songs may include auditory beats or colored noise of sound waves where the intensity varies at different frequencies and categorised by colours.
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Apple Music supports artists with tools to create, release, promote, and measure music across a global stage. Celebrate big moments with your fans with unique Shareable Milestones for plays, Shazam count, and playlist adds.
Recent Price Adjustments
Tech giant Apple has announced a 30 per cent hike in its Apple Music subscription plan for Nigerian users, effective from June 22, 2025. Apple is raising the price of this subscription from ₩1,000.00 per month to 1,300.00 per month.
Spotify, for instance, raised prices twice last year across several countries, including Nigeria, where it now charges ₦1,300/month. YouTube Music followed suit, bumping its individual plan to the same ₦1,300.
Despite this growth in the Nigerian Market, Apple Music continues to trail platforms like Audiomack and Boomplay, both of which have a stronger foothold (via Sensor Tower) and offer premium plans for as low as ₦900/month.
Apple is likely banking on features like Sound Therapy, the 24/7 Chill radio station, and its locally curated playlists, built with African creatives, to keep subscribers locked in. But whether those additions are enough to justify the extra ₦300 is up to listeners.
For now, one can only wonder if this price hike will roll out across other African countries and when.
Market Performance
Data by Sensor Tower showed that the platform is growing in the country, though still behind Boomplay, Spotify, and Audiomack. The report also explained that Apple Music had a consistent revenue stream, starting at $331 and gradually increasing to $401 by the end of March 2024. Weekly downloads remained steady between 11,000 and 14,ooo while active users were around the 40,ooo mark throughout the quarter, with slight fluctuations.
Since its 2015 debut (initially in Nigeria and South Africa), Apple Music has experienced growth.
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